The communications channel has become a major fraud vector. Customer trust in outbound calling is at an all-time low, as sophisticated spoofers increasingly target phone calls and carrier analytics engines put aggressive checks in place. It has become an ROI problem for CX leaders and an integration problem for IT leaders. A comprehensive approach is essential to fight fire with fire. In this session, you’ll learn how to move beyond simple call branding and manage identity at the network level to ensure consistent identity display across customers while simplifying your stack.
Takeaways:
The root causes: Key factors driving declining call answer rates, including number reputation, call authentication, and the risks of call spoofing.
Network-level fixes: The benefits of a layered strategy combining mislabel remediation with all major Tier 1 carriers, branded calling, and pre-call authentication built for the cloud.
The ROI of carrier-level consolidation: How a unified identity strategy reduces vendor sprawl, simplifies troubleshooting, and improves overall fraud defense.