1. Introduction — The Era of Trust-Driven Marketing
Talking points
Consumers no longer trust brand advertising alone
People trust people more than companies
Social media shifted power from brands → communities
Include stats
Around 84% of consumers trust user-generated content more than branded content
UGC influences purchase decisions for ~79% of buyers
India has among the highest...
Content marketing has undergone a significant transformation over the past two decades, evolving from simple text-based articles to a multifaceted strategy encompassing various media...